About.

A stands for ACE. Athletes, professionals, talents who stand at the peak of their craft. X is what we add for them: new elements, new possibilities, the something that takes them one step further.

AplusX began with Pulsar, an equipment brand for esports athletes. Even as esports has firmly taken its place as a global sport, one question remained: “Every other professional athlete uses equipment fitted to themselves, why not esports players?” To answer that question, we built our own manufacturing foundation. We design and produce equipment fitted to each player's hand, grip, input habits, and play style, backed by a systematic, quantitative framework. In this process, we collaborate with academic institutions and research teams at home and abroad, taking on the challenge of self-developed, personalized esports equipment.

Our view doesn't stop at equipment. We bring momentum to a stagnant esports market with rapid product cycles and bold experiments, and through cross-disciplinary collaborations and unprecedented formats, we take it upon ourselves to set the trend rather than follow it. At the same time, we're broadening the cultural foundation of the scene: turning esports athletes and play environments into data, and building offline communities where users participate directly.

Building on this experience and technology, we're expanding beyond esports into the worlds of corporate leaders, professionals, and security experts, while broadening our horizons into culture and lifestyle along the way.

AplusX may, in the end, be a company that makes input devices. But our purpose is not the manufacturing of devices. It is to design, together, the equipment and culture that let the world's best perform at their fullest. And to be the best in the world at doing so.